The latest Old Spice campaign was released yesterday and has been everywhere since.
It features Terry Crews (not for the first time) in something where his muscles are linked to musical instruments which are played as he flexes the muscles.
Great stuff, and after the video is done, you can use your keyboard to play too! Then, you can save the video of your jam, which is awesome too and a very nice move from Old Spice: that way, it’s not only the original video that spreads but multiple sources too.
For all of this, we dare to say that this campaign is as brilliant as the Old Man You Could Smell Like one.
But enough talking, have a look:
It was a joint venture by Wieden + Kennedy, Vimeo, Wildlife LA and B-Reel.
To play, go here and wait till the video is finished. Have a good jam 
